As mobile devices become more and more a part of your customer’s daily life, now is the time to evaluate how your small business website displays on tablets, smart phones, and even computers.
Recent reports have shown that smart phone and tablet usage combined to account for 60% of total digital media time.
Over the years, chances are that your business has evolved. Whether it is new products or services, additional locations, or perhaps you need to sell online (and not just at your business location).
Has your website kept up with the growing demands of your small business?
It’s not uncommon for our clients to come to us with a website that was developed 5-10 years ago. Sometimes they are hundreds of static HTML pages, flash based sites, Java sites, ASP sites, or even sites created with “Godaddy Tonight” (yuck!). For the most part, these sites not only look like they are 10+ years old, they are a nightmare to update the most basic elements and can have slow loading times.
Does this sound familiar to your business? Read More
Having a slow website can be detrimental to your business. Not only will potential customers end up bailing before they purchase, but your organic rankings can also take a huge hit. In fact, if you are using Google Analytics, you can get website speed data and more.
As technology increases, so does the expectation on the speed at which things work. Like your website. If it has been awhile since you ran an audit on your website load times, it might make sense to contact me.
For those “do-it-yourself” types, let’s go over some super easy ways to handle your extra slow website. Read More
As a business owner, you more than likely have heard some discussion around Google+. Chances are you might have heard some good things as well as some bad things. Some of what you heard might have made you skeptical from getting your business involved on Google+.
However, by ignoring Google+, you could be preventing growth of your small business. Who wants to prevent business growth?
I’m willing to bet it’s not you.
But how do you separate the Google+ truths from the myths? With stats of course! I’ll reveal 6 myths about Google+ that keep your small business from growing. Read More
At the core of nearly every successful small business digital campaign, you often find email marketing leading other initiatives. While I have talked at length on the importance of email marketing to small businesses, I wanted to provide you with some foolproof tips for your email marketing initiatives.
Before we get into these tips, it is important to note that they will not work if you are purchasing email lists.
With that said, let’s take a look at some of my favorite small business email marketing tips and how you can use them to get the most out of your company’s email marketing efforts. Read More
There are numerous ways to generate leads for your business. From search engine optimization, search engine marketing, social media, content marketing, email marketing and more. Depending on the nature of your business, some channels might work better than others.
Over the years, one lead generation method tends to outperform the others.
Email marketing typically provides great return on investment. Do you know why?
It’s not often someone gets married after a first date, and the same analogy can be made about your website. Top of the funnel prospects aren’t typically going to buy from you immediately. In fact, they will probably look you over and then see if they can find someone better (your competitor) and see how you stack up.
But how do you stay top of mind to people who have visited your website after they have left?
Life happens and chances are that they might never come back to your site. Your previous efforts (SEO, social media, etc) brought them to your site, but for whatever reason you were not able to close the deal on the initial visit.
Wouldn’t it be nice to know who comes to your website? What pages do they visit, what paths do they take, or even what page there were on when they converted?
These metrics and many more measurements are available through Google Analytics, Google’s free analytics platform.
Getting the most out of Google Analytics for business takes more than simply having the code installed on your website and simply looking at total visits to your site. Sure it is important to know how many people typically come to your website and if there are dips or spikes in this traffic.
However, you might be amazed on what type of insight your business can gain from proper Google Analytics reporting and insights. Better yet, understanding this data will allow you and your business to make smarter business decisions.
Let’s take a look at several Google Analytics business insights that will help your company make those smart decisions. Read More
For most websites, the contact form is one of the primary calls to action for a user to do. Additionally, most websites spend the least amount of time developing their contact form even though they a great source for lead generation. Whether the form lives within the sidebar of the website, or stands alone on the contact page; more often than not this piece of real estate is often over looked.
Contact forms remind me of a pair of socks. You like them. You use them. They are comfortable. Over time, you just keep rolling with them even though they should probably be tossed aside for something new that might be better than what you have.
When you built your website, what did you spend time on?