There is more to a website than just how it looks. In fact there is a whole psychological element that most people are unaware of known as user experience design (UX).
Do you ever wonder why some websites are so easy to use?
Chances are, before they were every visually designed they went through rigorous user experience design. During this process, many calculated decisions are made in order to create the foundation of the website in order to provide the web visitor with a positive interaction with your site.
Most commonly, user experience design consists of:
- Content design
- Functional design
- Graphic design
- Information architecture
- Navigational design
- Usability design
- User interface design
When these components all work together, they create the best user experience possible for your website visitors. A user friendly site reduces friction and anxiety of users, which will ultimately result in more engagement and more sales.
Ciked frequently utilizes user experience design practices for both new sites and low performing existing sites.