Content Creation
Content That Actually Gets Read (And Ranks)
You know you need content. Blog posts for SEO. Social posts for engagement. Email newsletters. Landing pages that convert. But between running your business and everything else, creating quality content consistently feels impossible. And when you do create it? Nobody reads it, or worse—it ranks on page 47 of Google.
We've been creating content since content marketing was just called "writing stuff people want to read" (since 2003). We know how to create content that serves both your audience and search engines—content people actually want to consume that also drives traffic, leads, and customers.
Whether you need blog posts to improve SEO, landing pages that convert, social content that engages, or a complete content strategy, we focus on one thing: creating content that works for your business, not just content that exists because someone said you need it.
What Makes Our Content Creation Different
Most content agencies churn out generic blog posts optimized for keywords nobody searches for, written by freelancers who know nothing about your industry. They hit word counts, stuff in keywords, and call it success while your content gets zero traffic and even less engagement.
We create content differently:
- ✓ Strategy first – Every piece has a purpose tied to your business goals, not just "more content".
- ✓ Actually researched and valuable – We write about what your audience actually searches for and cares about.
- ✓ SEO that doesn't suck – Optimized for search engines without reading like a robot wrote it.
- ✓ Multiple formats – Blog posts, landing pages, email newsletters, social content, video scripts, case studies—whatever your business needs.
Who This Is For
Businesses that need consistent content but don't have time or writers on staff.
Companies with content that isn't working (nobody reads it, doesn't rank, doesn't convert).
Startups building authority in their industry through thought leadership and educational content.
Anyone tired of generic content mills that deliver 500-word blog posts that sound like everyone else's.
Blog Posts & Articles
Long-form blog posts, how-to guides, industry analysis, thought leadership—content that ranks in search engines, provides value to readers, and positions you as an authority. Not 300-word fluff pieces, actual useful content.
Email & Social Content
Email newsletters people actually read, social media posts that get engagement, email sequences that nurture leads. Content adapted for each channel and how people consume it there.
Website Copy & Landing Pages
Homepage copy that explains what you do, service pages that convert visitors, landing pages for campaigns, product descriptions that sell. Clear, persuasive writing that turns traffic into customers.
Content Strategy
Not just random content—a strategy for what to create, when, for whom, and why. Content calendars, topic clusters, keyword research, competitive analysis. The roadmap that makes content actually work.
How We Create Content That Works
We've been creating content since 2003. Here's what actually works:
Research & Strategy -
We don't just start writing. We research what your audience actually searches for, what questions they have, what content your competitors are creating (and what gaps they're missing), and what format works best for each topic. Then we build a content strategy with specific goals—not just "create more content."
Topic Development & Keyword Research -
We identify topics worth creating content about—things your audience cares about that also have search volume and conversion potential. We do keyword research to find what people actually type into Google, not what you think they search for. Then we map topics to different stages of the buyer journey.
Content Creation -
We write, design, and produce the content. Blog posts with proper structure, headers, and SEO optimization. Landing pages with clear value propositions and calls-to-action. Email newsletters with subject lines people open. Social posts that stop the scroll. Every piece is tailored to its purpose and platform.
Optimization & Formatting -
Content needs proper formatting to rank and convert: header tags for SEO and readability, internal links to other relevant content, images with proper alt text, schema markup where relevant, calls-to-action in the right places, and mobile-friendly formatting. We handle all of that.
Content Distribution & Promotion -
Creating content is half the battle. We help you distribute it: optimizing for search engines, sharing on social media, including in email newsletters, repurposing into multiple formats, and promoting strategically. Good content deserves an audience.
Performance Tracking & Optimization -
We track what's working: what content ranks, what drives traffic, what converts visitors, what gets engagement. Then we optimize—updating older content that's slipping in rankings, doubling down on topics that work, and killing content strategies that aren't delivering results.
What's Included
Every Content Creation Package Includes:
- ✓ Content strategy & planning
- ✓ Professional writing & editing
- ✓ Image sourcing or creation
- ✓ Proper formatting & structure
- ✓ CMS publishing (WordPress, etc.)
- ✓ Internal linking strategy
- ✓ Meta descriptions & title tags
- ✓ Performance tracking & reporting
Content Types We Create:
- ✓ Blog posts & articles (1,000-2500+ words)
- ✓ Website copy (homepage, about, services)
- ✓ Landing pages (for campaigns, products, services)
- ✓ Product descriptions (e-commerce)
- ✓ Case studies & customer stories
- ✓ White papers & guides
- ✓ Email newsletters & campaigns
- ✓ Social media posts
- ✓ Video scripts
- ✓ Press releases
- ✓ FAQ pages
Industries We Write For:
We've created content for healthcare, legal, B2B SaaS, e-commerce, professional services, nonprofits, home services, education, and more. We adapt our approach to your industry's specific needs, compliance requirements, and audience expectations.
Common Questions About Content Creation
It depends on the topic and search intent. Generally:
How-to guides: 1,500-2,500 words
Industry news/commentary: 800-1,200 words
Product comparisons: 2,000-3,000 words
Quick tips: 500-800 words
The right length is "as long as it needs to be to fully answer the question"—not an arbitrary word count. We don't pad content just to hit numbers.
For SEO impact: at least 4-8 posts per month. More is better if you can maintain quality.
For budget-conscious: 2-4 high-quality posts beat 8 mediocre ones.
Consistency matters more than volume. Publishing 4 posts every month is better than 12 one month and zero the next three months.
Realistic timeline: 3-6 months to see meaningful traffic from new content.
Brand new sites take longer (6-12 months). Established sites with good domain authority can rank faster (1-3 months for less competitive keywords).
Content SEO is a long game. Anyone promising page one rankings in 30 days is lying.
Yes—but we research first. We don't fake expertise. Before writing about medical devices, legal services, or industrial manufacturing, we interview you, research your industry, and learn enough to write intelligently.
We've written for dozens of industries. The research process is part of what you're paying for.
Yes. We review your existing content, ask questions about tone and style preferences, and submit samples for approval before diving into production. Most clients approve our content with minimal edits after we nail the voice in the first 1-2 pieces.
We revise it. Every content piece includes one round of revisions (major changes like direction or approach) and minor edits as needed. If something isn't working, we fix it—we're not precarious about our writing.
We can do either. For WordPress sites, we can publish directly (with your approval). For other platforms, we can provide formatted content ready to paste in, or train you/your team on publishing if you prefer to handle it internally.
Absolutely. Content optimization is often more valuable than creating new content. We audit existing posts, identify optimization opportunities, and update content to improve rankings, freshness, and conversion rates.
English only for our in-house team. For other languages, we can work with trusted translation partners, but we can't guarantee the same quality control as our English content.
Content mills assign random freelancers with no subject matter expertise, pay them $20 per article, and deliver generic fluff optimized for keywords. You get 500 words of nothing.
We research your business and industry, create strategic content tied to business goals, optimize for both readers and search engines, and deliver content that's actually useful. You get content that works, not just content that exists.
