How Google Analytics Can Help Your Small Business Make Smart Decisions

Wouldn’t it be nice to know who comes to your website? What pages do they visit, what paths do they take, or even what page there were on when they converted?

These metrics and many more measurements are available through Google Analytics, Google’s free analytics platform.

Getting the most out of Google Analytics for business takes more than simply having the code installed on your website and simply looking at total visits to your site. Sure it is important to know how many people typically come to your website and if there are dips or spikes in this traffic.

However, you might be amazed on what type of insight your business can gain from proper Google Analytics reporting and insights. Better yet, understanding this data will allow you and your business to make smarter business decisions.

Let’s take a look at several Google Analytics business insights that will help your company make those smart decisions. Read More

Make Your Contact Form More Refreshing Than a Pair of New Socks

For most websites, the contact form is one of the primary calls to action for a user to do. Additionally, most websites spend the least amount of time developing their contact form even though they a great source for lead generation. Whether the form lives within the sidebar of the website, or stands alone on the contact page; more often than not this piece of real estate is often over looked.

Contact forms remind me of a pair of socks. You like them. You use them. They are comfortable. Over time, you just keep rolling with them even though they should probably be tossed aside for something new that might be better than what you have.

When you built your website, what did you spend time on?

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Biggest Mistake Made in Small Business SEO Competition Analysis?

I’ve been around search engine optimization for over 10 years. In that time I have seen countless changes to the algorithm, evolution of strategies, and most notably a rookie mistake still made today by agencies developing SEO plans for small businesses.

Whether you are looking to optimize your content marketing efforts or overhauling your website content, understanding keyword competition is vital to the success of your efforts. If your digital partner is making this mistake, it could cost your business hundreds of thousands of dollars.

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How Your Business Can Use Google+ For Lead Generation

Is your business looking for new techniques for lead generation? Perhaps a method that is underutilized and better yet ignored by your competition?

Some say that Google+ is a ghost town. Let them believe that. Trust me, no need for them to compete with your business on Google+. Read More

6 Ways to Utilize Google+ Hangouts For Your Small Business

Google+ is proving to offer many benefits for small business. Aside from being one of the largest social networking sites, it is proving to be an excellent platform for the early adopters.One key feature offered by Google+ are Google+ Hangouts.

Hangouts are essentially video interactions and conversations with other Google+ users. Not only can you have one on one hangouts, but you can have up to ten users participating in a hangout simultaneously.

You might be asking yourself “how can I use Google+ Hangouts to help my business?”

Great question, I like how you are thinking. While the concept of hangouts might seem overwhelming or even strange at first, I have put together a list of 6 ways that your company can utilize Google+ Hangouts for your business.

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Why is Email Marketing Important For Your Business?

With all the ways to interact with your customers, whether through social media, face-to-face, or other channels, it is easy to overlook email marketing. If your business is not actively building a database of customer emails, you may be setting your business up for digital failure. But what exactly is email marketing?

Email marketing is more than a regurgitation of your latest blog post(s). That is not email marketing. Proper email marketing delivers the right message at the right time to the right audience.

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The Simplest Ways to Get the Most out of Content Marketing

While content marketing seems like the latest buzzword in digital marketing, it has actually been around for quite awhile. With shady link building tactics and the gaming of Google becoming harder for those that relied on it, content marketing is becoming more and more important to small businesses like yours.

What is Content Marketing

Content marketing at its core is centered around creating and cultivating valuable information to not only attract, but to retain customers and clients. The content can come in many forms such as blog posts, infographics, PDF’s, how to guides, videos, case studies, and podcasts to name a few. When these pieces of content are created effectively, their reach can help impact and influence users.

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