Utilizing paid advertising campaigns, also known as search engine marketing (SEM) can have great impacts on your business. Impacts that can be both beneficial or detrimental to your bottom line.

How do you know if you are doing things that are right? Better yet, how do you know if you are doing something wrong and what can you do to fix it?

If your paid advertising campaigns are being derailed by sloppy management, bad decisions, or just not knowing what you are doing; you are probably costing your company thousands of dollars each month.

So how can your business avoid wasting marketing dollars on bad SEM practices? Let’s take a look at XX problems with your SEM campaign.