Email Marketing
Email Marketing That People Actually Open (And Buy From)
Your email list is the only marketing channel you actually own. Social media platforms can change their algorithms tomorrow and tank your reach. Google can update and drop your rankings. But your email list? That's yours.
We've been doing email marketing since before "growth hacking" was a thing (since 2003, to be exact). We know how to build lists that grow, write emails people actually read, and create automated sequences that turn subscribers into customers—without sounding like every other marketing email clogging people's inboxes.
Whether you're starting from scratch, have a list you're not using, or need someone to take email off your plate entirely, we focus on one thing: turning your email list into revenue, not just open rates that look good in a dashboard.
What Makes Our Email Marketing Different
Most email marketing agencies obsess over open rates and click rates while ignoring the only metric that matters: are your emails making you money? They'll send you reports full of charts showing 23% open rates and pat themselves on the back while your revenue stays flat.
We do email marketing differently:
- ✓ Revenue-focused, not vanity metrics – We optimize for conversions and sales, not just opens and clicks
- ✓ Emails people want to read – No corporate jargon, no "just checking in," no desperate sales pitches
- ✓ Strategic automation – Welcome sequences, abandoned cart recovery, re-engagement campaigns that work while you sleep
- ✓ List building that works – Grow your list with people who actually want to hear from you, not bought lists that destroy your deliverability
Who This Is For
E-commerce stores that need abandoned cart emails, product launches, and customer
Service businesses that want to nurture leads and stay top-of-mind without being pushy.
Content creators and coaches who need to monetize their audience through strategic email sequences.
Anyone with a list they're not using or email marketing that's just... not working.
Email Campaign Strategy
We build email strategies based on your goals and audience—not generic templates. Welcome sequences for new subscribers, promotional campaigns that convert, newsletters people actually read, and retention emails that keep customers coming back.
List Building & Growth
Grow your list with subscribers who actually want to hear from you. Lead magnets, opt-in forms, landing pages, and ethical list-building strategies that get real people (not bots) on your list.
Marketing Automation
Set it up once, let it work forever. Automated welcome sequences, abandoned cart recovery, post-purchase follow-ups, re-engagement campaigns for inactive subscribers. Your email marketing runs 24/7 without you touching it.
Design & Deliverability
Emails that look good on every device and actually land in inboxes (not spam folders). We handle design, coding, testing, and all the technical deliverability stuff that determines whether your emails even get seen.
How We Do Email Marketing That Converts
We've been doing email marketing since 2003. Here's what works (and what doesn't):
Strategy & List Audit -
We start by understanding your audience, goals, and what you're currently doing (if anything). If you have an existing list, we audit it: what's your engagement like? Are people opening? Clicking? Buying? What segments exist? Then we build a strategy tailored to your business—not a cookie-cutter template we use for everyone.
Email Sequence Development -
We create the email sequences your business needs: welcome series for new subscribers, promotional campaigns for product launches, nurture sequences for leads not ready to buy yet, win-back campaigns for inactive subscribers, and post-purchase sequences that turn one-time buyers into repeat customers. Each email has a clear purpose and moves people toward a specific action.
Design & Template Setup -
We design email templates that match your brand, look professional, and actually render correctly across email clients (because yes, some people still use Outlook, and it's terrible). Mobile-responsive, on-brand, and built for conversions—not just pretty pictures.
Automation & Integration -
We set up the automation so emails send at the right time without you doing anything. Someone subscribes? They get the welcome sequence. Someone abandons their cart? They get a reminder. Someone hasn't opened an email in 90 days? They get a re-engagement campaign. All automatic. We integrate with your e-commerce platform, CRM, or whatever tools you're using.
Ongoing Campaign Management -
We write, design, schedule, and send your email campaigns. Product launches, sales, content newsletters, seasonal promotions—whatever your business needs. You approve the content, we handle the execution. Plus we monitor performance, test subject lines and content, optimize send times, and continuously improve results.
What's Included
Every Email Marketing Package Includes:
- ✓ Email strategy & list audit
- ✓ Custom email template design
- ✓ Email copywriting (campaigns & automation)
- ✓ Marketing automation setup
- ✓ ESP platform setup/management (Mailchimp, Hubspot, Klaviyo, ConvertKit, etc.)
- ✓ List segmentation strategy
- ✓ A/B testing (subject lines, content, send times)
- ✓ Deliverability monitoring
- ✓ Monthly performance reports
- ✓ Ongoing optimization
Email Sequences We Create:
- ✓ Welcome sequences (for new subscribers)
- ✓ Abandoned cart recovery (for e-commerce)
- ✓ Post-purchase follow-up sequences
- ✓ Lead nurture campaigns (for service businesses)
- ✓ Product launch campaigns
- ✓ Re-engagement campaigns (win back inactive subscribers)
- ✓ Customer retention sequences
- ✓ Newsletter campaigns
Platforms We Work With:
- ✓ Mailchimp
- ✓ Klaviyo (e-commerce focused)
- ✓ ConvertKit (creator focused)
- ✓ ActiveCampaign
- ✓ HubSpot
- ✓ Constant Contact
- ✓ Any ESP platform you're currently using
Common Questions About Email Marketing
It depends on your business and audience. E-commerce brands can email daily (especially with good segmentation). B2B service businesses might email weekly or bi-weekly. Content creators often do weekly newsletters.
The real answer: as often as you have something valuable to say. Consistency matters more than frequency. Weekly emails with good content beat monthly emails that are just filler.
Industry average is around 20-25%, but this varies wildly by industry, audience, and list quality. A highly engaged niche list might see 40-50% opens. A large, older list might be 10-15%.
But here's the truth: open rates don't pay your bills. A 15% open rate that generates $10k in sales is better than a 40% open rate that generates nothing. We optimize for revenue, not vanity metrics.
Usually, yes. Deliverability problems typically come from: poor list quality (bought lists, old unengaged contacts), technical issues (missing authentication records), or content that triggers spam filters.
We fix the technical stuff, clean up your list, improve your sender reputation, and make sure you're following email best practices. Most deliverability issues are fixable within 30-60 days.
No. Never. Bought lists destroy your deliverability, get you blacklisted, violate anti-spam laws in most countries, and generate zero actual customers because those people never asked to hear from you.
Grow your list organically with people who actually want your emails. It's slower, but those subscribers are worth 100x more than bought contacts.
Depends on your business:
E-commerce? Klaviyo (best for Shopify/WooCommerce revenue tracking)
Content creator/coach? ConvertKit (simple, creator-focused)
Small business/general? Mailchimp (easy, affordable for beginners)
Advanced automation needs? ActiveCampaign or HubSpot
We can work with whatever platform you're using or help you choose the right one for your needs.
We can write everything—campaigns, automation sequences, newsletters, all of it. You approve the content before it goes out, but we handle the writing.
If you prefer to write your own emails, we can handle strategy, design, automation setup, and technical management while you focus on content.
Yes, when it makes sense. SMS works great for e-commerce (abandoned cart, shipping updates, flash sales) but can feel intrusive for other businesses. We'll tell you honestly if SMS is worth adding to your marketing mix or if email alone is sufficient.
Perfect—we'll build one from scratch. We'll create lead magnets, design opt-in forms, build landing pages, and set up the foundational automation sequences you need. Starting fresh is often easier than fixing a neglected list.
If you have an existing engaged list, you'll see results immediately once we start sending strategic campaigns.
If you're building from zero, expect 3-6 months to build a list large enough to generate meaningful revenue. Email marketing is a long-term asset—it compounds over time as your list grows.
