PPC Management
PPC That Actually Makes You Money (Not Just Spends It)
Anyone can spend your ad budget. Getting an actual return on it? That's harder.
We've managed six-figure PPC budgets since Google Ads was still called AdWords. We know how to turn ad spend into customers—not just clicks, impressions, and other metrics that sound good in reports but don't pay your bills.
Whether you're launching your first PPC campaign, fixing one that's bleeding money, or need someone to manage your ads who treats your budget like their own, we focus on one thing: ROI. You spend money on ads to make more money. If that's not happening, something's broken.
What Makes Our PPC Management Different
Most PPC agencies are incentivized to spend more of your money (they get paid a percentage of ad spend). They'll optimize for clicks, impressions, and "brand awareness" while your cost-per-acquisition keeps climbing. Then they'll recommend increasing your budget to "scale."
We do PPC differently:
- ✓ ROI-focused, not vanity metrics –We optimize for conversions and revenue, not clicks that don't convert
- ✓ Transparent pricing – We charge based on our work, not a percentage of your spend, so we're never incentivized to waste your money
- ✓ Constant optimization – We test ad copy, audiences, landing pages, and bid strategies to lower your cost per acquisition
- ✓ Honest budget recommendations – If increasing spend won't improve results, we'll tell you. If something isn't working, we kill it fast
Who This Is For
Businesses with proven products that need to scale customer acquisition predictably.
Companies tired of agencies wasting their ad budget on broad targeting and poor optimization.
Startups that need customers now while building long-term organic channels.
Anyone who's tried running ads themselves and realized it's more complex than it looks.
Google Ads Management
Search ads, Shopping campaigns, Display, YouTube—we run Google Ads campaigns that target people actively searching for what you offer. Tight targeting, constant optimization, and ruthless elimination of wasted spend.
Landing Page Optimization
Getting clicks is easy. Converting them is hard. We optimize your landing pages for conversions, test different approaches, and make sure your ad spend isn't wasted on traffic that bounces.
Social Media Advertising
Facebook, Instagram, LinkedIn—we run social campaigns that reach your target audience where they spend time. Perfect for brand building, retargeting, and reaching customers who aren't actively searching yet.
Tracking & Reporting
You'll know exactly how much you're spending, what you're getting, and how PPC contributes to revenue. Real data, not vanity metrics. Monthly reports that actually tell you if it's working.
How We Manage PPC Campaigns That Actually Work
We've managed millions in ad spend since 2003. Here's how we approach PPC to get you real results:
Account Audit & Strategy -
Before spending a dollar, we audit your existing campaigns (if you have them) to see what's working and what's hemorrhaging money. Then we build a strategy based on your goals, budget, target audience, and what's realistic to achieve. No overpromising. No cookie-cutter approaches. Just a plan built for your specific business.
Campaign Setup & Structure -
We build campaigns properly from day one: tight ad groups, relevant keywords, negative keyword lists to block waste, proper conversion tracking, and account structure that allows for precise optimization. Most accounts we inherit are a mess—overlapping campaigns, broad match keywords burning budget, no negative keywords, and broken tracking. We fix all of that.
Ad Copy & Creative Testing -
We write ad copy that speaks to your actual customers and highlights what makes you different. Then we test variations to see what converts best. Headlines, descriptions, calls-to-action, display images, video creative—we're constantly testing to improve performance and lower your cost per conversion.
Targeting & Bid Optimization -
We start with proven targeting (search terms people use when ready to buy, audiences most likely to convert), then expand strategically based on what's working. We adjust bids constantly—raising them for high-performing segments, lowering them for waste, and testing new opportunities. Manual optimization, not just "let the algorithm figure it out."
Landing Page & Conversion Optimization -
Your ads can be perfect, but if your landing page doesn't convert, you're wasting money. We analyze landing page performance, make recommendations for improvement, and when needed, build optimized landing pages that match your ad messaging and convert traffic into customers.
Ongoing Management & Optimization -
PPC isn't "set it and forget it." We monitor campaigns daily, adjust bids, test new ad copy, add negative keywords, kill underperforming elements, and scale what's working. You get monthly reports showing spend, conversions, cost-per-acquisition, ROI, and what we're doing to improve performance.
What's Included
Every PPC Management Package Includes:
- ✓ Google Ads and/or social ads setup & management
- ✓ Comprehensive account audit (if existing campaigns)
- ✓ Keyword research & competitive analysis
- ✓ Ad copy creation & testing
- ✓ Landing page recommendations
- ✓ Conversion tracking setup (Google Analytics, GA4)
- ✓ Negative keyword management
- ✓ Bid optimization & budget management
- ✓ Monthly performance reports & strategy calls
- ✓ Ongoing optimization & testing
Platforms We Manage:
- ✓ Google Ads (Search, Shopping, Display, YouTube, Performance Max)
- ✓ LinkedIn Ads
- ✓ Microsoft Advertising (Bing)
- ✓ TikTok Ads (if relevant for your audience)
- ✓ Retargeting campaigns across platforms
Pricing Structure
We don't charge a percentage of ad spend. You pay for our work managing your campaigns, not a commission that incentivizes us to waste your budget.
Monthly Management Fee:
Based on campaign complexity and ad spend level, typically $1,500-$5,000/month
Why this model works better:
We're incentivized to get you the best results for the lowest spend—not to inflate your budget so we make more money.
Common Questions About PPC Management
It depends on your industry, target market, and goals. We usually recommend starting with at least $2,000-$3,000/month in ad spend to gather enough data to optimize effectively. Lower than that and you're not getting enough traffic to learn what works.
That said, we'll give you honest recommendations based on your specific situation. If you don't have the budget to compete in your market, we'll tell you upfront rather than take your money and deliver poor results.
You'll start getting traffic and conversions immediately once campaigns launch. However, it takes 30-60 days to gather enough data to fully optimize campaigns and see your true cost-per-acquisition stabilize.
We typically see the best performance after 90 days of continuous optimization—that's when we have enough data to know what works, what doesn't, and how to scale profitably.
It depends entirely on your business. A $50 cost-per-click is expensive if you're selling $20 products, but it's cheap if you're selling $10,000 services.
What matters is ROI: are you making more money than you're spending? We focus on cost-per-acquisition relative to your customer lifetime value, not arbitrary CPC benchmarks.
Yes, but we're honest about what's realistic. If your budget is too small to compete in your market, we'll tell you. Some industries have high competition and high CPCs—trying to compete with $500/month won't work.
For most industries, $2,000-$3,000/month minimum ad spend is realistic. If your budget is lower, we might recommend starting with just Google Search ads (highest intent) rather than spreading thin across multiple platforms.
No—anyone who guarantees specific results is lying. We can't control whether your product/service is competitive, whether your pricing is right, or whether your website converts traffic.
What we CAN guarantee: we'll follow proven PPC best practices, continuously optimize to improve performance, be transparent about what's working and what's not, and treat your budget like our own money.
We charge a flat monthly management fee based on campaign complexity—not a percentage of ad spend. This means we're never incentivized to waste your money to increase our fee.
Typical management fees range from $1,500-$5,000/month depending on how many platforms we're managing, campaign complexity, and ad spend level. This covers strategy, setup, ongoing management, optimization, and reporting.
We'll figure out why and fix it—or tell you if there's a fundamental problem (wrong market, product-market fit issues, pricing problems, terrible website) that PPC can't solve.
If campaigns genuinely aren't working after 90 days of optimization and the problem isn't fixable through better ads/targeting, we'll be honest about it rather than keep taking your money.
Yes. If your landing pages aren't converting and that's killing your PPC performance, we can build optimized landing pages as part of your project. Most PPC campaigns fail not because of the ads, but because the landing page doesn't match the ad message or doesn't convert.
Absolutely. We inherit PPC accounts all the time—usually from agencies that were wasting money or business owners who tried managing it themselves. We'll audit what you have, fix what's broken, keep what's working, and optimize from there.
We've managed PPC for e-commerce, B2B SaaS, professional services, healthcare, legal, home services, education, non-profits (Google Grants) and more. Every industry has different challenges, competition levels, and customer intent. We adapt our strategy to what works in your specific market.
