Social Media Management
Social Media That Doesn't Consume Your Entire Day
You know you need to be on social media. But between running your business and everything else, posting consistently feels like a part-time job you didn't sign up for. And when you do post? Crickets. Or worse—engagement from people who will never become customers.
We've been managing social media for businesses since platforms actually showed your posts to your followers (the good old days). We know how to create content that gets engagement, build audiences that convert, and manage social media without it taking over your life.
Whether you need someone to handle it completely, want a strategy you can actually execute yourself, or need help turning your social media from a time sink into something that actually helps your business, we focus on one thing: making social media work for you instead of the other way around.
What Makes Our Social Media Marketing Different
Most social media agencies post generic content, chase vanity metrics (likes, follows, impressions), and call it success while your business sees zero impact. They'll show you beautiful reports with growing follower counts and "brand awareness" while you're wondering where the actual customers are.
We manage social media differently:
- ✓ Business goals first – We optimize for outcomes that matter to your business, not just likes and follows.
- ✓ Content people actually engage with – No robotic corporate posts, no stock photo inspirational quotes, no "happy Monday" nonsense.
- ✓ Platform-specific strategy – What works on LinkedIn doesn't work on Instagram. We tailor content to each platform and your actual audience.
- ✓ Realistic about what social media can do – It's not a magic bullet. We'll tell you honestly what's achievable and what's a waste of time.
Who This Is For
Small businesses that need consistent social presence without hiring a full-time social media person.
B2B companies that know they should be on LinkedIn but don't have time to post regularly.
Local businesses that need to stay visible in their community and respond to customer interactions.
Anyone tired of social media agencies that post generic content and deliver zero business results.
Content Strategy & Creation
We create content calendars tailored to your business, write posts that sound like you (not a robot), design graphics that stop the scroll, and schedule everything so your profiles stay active without you thinking about it.
Community Management
Someone has to actually respond to comments, messages, and mentions. We monitor your accounts, engage with your audience, respond to inquiries, and handle customer service interactions professionally and promptly.
Platform Management
We manage your presence across the platforms that matter for your business: Facebook, Instagram, LinkedIn, Twitter/X, TikTok (if relevant). Post scheduling, hashtag strategy, profile optimization, and keeping everything consistent.
Performance Analysis
You'll know what's working and what's not. Monthly reports showing reach, engagement, follower growth, and most importantly—how social media contributes to your actual business goals, not just vanity metrics.
How We Manage Social Media That Works
We've been doing social media management since 2003. Here's what actually works:
Audit & Strategy -
We start by looking at what you're currently doing (if anything) and who you're trying to reach. Which platforms make sense for your business? What's your competition doing? What content resonates with your actual customers? Then we build a strategy based on your goals, resources, and what's realistic to achieve—not what some guru on LinkedIn says you "should" be doing.
Content Calendar Development -
We create a content calendar that mixes different post types: educational content that provides value, promotional posts that drive business, engagement posts that start conversations, and content that showcases your brand personality. No "motivational Monday" filler. No random posts with no strategy. Just content with a purpose.
Content Creation & Design -
We write the posts, design the graphics, source or create images, and handle all the creative work. The content sounds like your brand (not generic corporate speak) and looks professional. We can work with content you provide, repurpose blog posts and other marketing materials, or create everything from scratch.
Scheduling & Publishing -
We schedule posts to go out at optimal times when your audience is actually online. You get content calendars to review and approve before anything goes live. Then we handle all the posting, scheduling, and technical management so you never have to log into these platforms unless you want to.
Community Management & Engagement -
We monitor your accounts daily, respond to comments and messages, engage with your audience, and handle customer inquiries. We escalate anything that needs your direct input, but handle 90% of interactions ourselves so you're not constantly interrupted by social media notifications.
Analysis & Optimization -
We track what's working and double down on it. What content gets engagement? What drives traffic to your website? What leads to actual business outcomes? We continuously refine the strategy based on real performance data, not just posting more of the same because the calendar says so.
What's Included
Every Social Media Management Package Includes:
- ✓ Social media audit & strategy
- ✓ Custom content calendar (monthly)
- ✓ Post copywriting
- ✓ Graphic design & image sourcing
- ✓ Hashtag research & strategy
- ✓ Post scheduling & publishing
- ✓ Community management (responding to comments/messages)
- ✓ Profile optimization
- ✓ Monthly performance reports
- ✓ Strategy adjustments based on performance
Platforms We Manage:
- ✓ Facebook (organic posts & community management)
- ✓ Instagram (feed posts, stories, reels)
- ✓ LinkedIn (great for B2B, professional services)
- ✓ Twitter/X (if relevant for your industry)
- ✓ TikTok (if your audience is there and you're comfortable with video)
- ✓ YouTube community tab management
Content Types We Create:
- ✓ Educational/how-to posts
- ✓ Industry news and commentary
- ✓ Product/service highlights
- ✓ Customer stories and testimonials
- ✓ Behind-the-scenes content
- ✓ Company updates and announcements
- ✓ Engagement posts (questions, polls, discussions)
- ✓ Promotional content (done strategically, not constantly)
What's Not Included (But Available as Add-Ons):
- ✓ Paid social advertising (that's separate—see our PPC Management service)
- ✓ Video production (we can manage video content you provide)
- ✓ Influencer outreach & partnerships
- ✓ Full-scale crisis management
- ✓ 24/7 monitoring (we check daily during business hours)
Common Questions About Social Media Management
It depends on the platform and your goals. Generally:
LinkedIn: 3-5 posts per week
Instagram: 4-7 posts per week (feed + stories)
Facebook: 3-5 posts per week
Twitter/X: Daily (or multiple times daily if you're active there)
Consistency matters more than volume. It's better to post quality content 3x per week than mediocre content daily just to hit a number.
It depends on where your customers actually are:
B2B companies: LinkedIn is essential, maybe Twitter/X
Local businesses:Facebook and Instagram
E-commerce/visual products: Instagram, maybe TikTok
Professional services: LinkedIn, maybe Facebook
You don't need to be everywhere. Better to do 1-2 platforms well than spread thin across five platforms with mediocre results.
No—anyone promising specific follower counts is probably buying fake followers or using shady tactics that'll hurt you long-term.
What we CAN do: create consistent, quality content that attracts your target audience organically. Real growth takes time. Expect gradual, steady growth—not viral explosions (those are unpredictable and usually unsustainable).
Yes. We handle negative comments professionally—acknowledging concerns, offering to help, and moving conversations to private messages when appropriate.
We don't delete negative comments unless they're spam, abusive, or violate platform policies. Deleting legitimate complaints makes you look worse. Handling them professionally shows you care about customers.
That's totally fine. We send content calendars for approval before scheduling anything. You can review everything, request changes, and approve before posts go live.
Most clients trust us after the first month and just glance at calendars rather than approving every single post, but we're flexible based on your comfort level.
Honestly? It depends on your business and expectations.
Social media is great for: brand awareness, customer engagement, staying top-of-mind, building trust, community building, and supporting other marketing channels.
Social media is NOT great for: immediate sales (unless you're e-commerce), replacing your entire marketing strategy, or generating leads as efficiently as search ads.
We'll tell you realistically what social media can do for your specific business—no overpromising.
Organic social media (what we're talking about here) and paid social advertising are different services with different goals.
Organic = building presence, engagement, community
Paid = targeted advertising for leads/sales
We can manage both, but they're priced separately. Most businesses benefit from doing both strategically.
We create everything—strategy, writing, graphics, scheduling, all of it.
If you have content you want us to use (blog posts, photos, product info), we'll incorporate that. If you want to create some posts yourself occasionally, that works too. We're flexible based on what you prefer and what makes sense for your business.
Social media is a long game. Expect:
Month 1-3: Building momentum, finding what content resonates, growing slowly
Month 3-6: Consistent growth, better engagement, audience starting to recognize your brand
Month 6-12: Established presence, predictable performance, seeing business impact
Anyone promising thousands of followers in 30 days is selling you something that won't help your business.
We'll be honest about it. If after 3-4 months your social media isn't contributing to your business goals and we can't identify fixable problems, we'll tell you rather than keep taking your money.
Sometimes social media isn't the right channel for certain businesses. We'd rather tell you that truth than string you along with vanity metrics that don't matter.
